Reports

Apollo produces three types of reports i.e. Coverage Intelligence Reports, Media Planning Reports and Special Reports.

  Coverage Intelligence Reports

Bespoke reports prepared specifically for the customer analysing its
performance against a set of competitors:

  • Share of coverage
  • The story lines that drove the most coverage
  • Technology audiences reached
  • Journalist gap analysis
  • Media gap analysis
  • Analysis of topics covered
Learn more about Coverage Intelligence Reports → Learn more →

  Media Planning Guides

  • Media Planning Reports
    • Essential reference guide to any marketing, PR or advertising executive
    • Over 500 reports to choose from.
    • Updated annually.
    • Contents include:
      • The top media read by the key audience
      • The top influencers and writers followed by the key audience
Learn more about Media Planning Guides → Learn more →

  Special Reports

Special Reports

A range of different reports, some paid for but most free which explore different aspects of the coverage of the technology industry, for example:

    • The top influencers for a target audience
    • The top spokespeople in the security industry
    • The companies, media, journalists and analysts connected to the coverage of specific tech topics
    • Top writers in the USA and UK
    • The companies most often associated with a a key technology topic
Learn more about Special Reports → Learn more →

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