IBM's media coverage between January 2020 and December 2020

Coverage Intelligence Report

This chart shows the volume of press coverage that IBM received between January 2020 and December 2020. It had coverage in all 10 of the countries monitored in this research, with its coverage peaking in January 2020.

IBM's volume of coverage was up in the latest quarter by 23.4% when compared with the previous quarter. Overall, IBM was ranked number 10 out of the 1853 companies that feature in this research for its volume of coverage over the last year.

In the last 12 months, IBM have appeared alongside many different companies in the press but the 5 companies that have featured with them the most were Red Hat, Oracle, Intel, Cisco and Dell Technologies.


Quarter on quarter

The key stories in the peak months

  • Jan 2020

    Executives: IBM cloud boss Arvind Krishna to replace CEO Ginni Rometty in April

  • Apr 2020

    Reviews: IBM Security QRadar 7.3.3

  • May 2020

    Channel: IBM overhauling channel program as partners look to hybrid future

  • Sep 2020

    Reviews: PC Magazine reviews IBM Cloud Identity

  • Oct 2020

    Corporate: IBM to accelerate hybrid cloud growth strategy, spin off Managed Infrastructure Services unit

Coverage Intelligence Reports

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  • How IBM's share of coverage compares to that of its closest competitors
  • The story lines that drove IBM's coverage (and its competitors)
  • Has IBM's coverage reached its key target audience (e.g. CIOs or IT Managers)?
  • Which writers have written more about its competitors than IBM
  • The topics that were most often reported alongside IBM

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