IBM's media coverage between January 2020 and December 2020
Coverage Intelligence Report
This chart shows the volume of press coverage that IBM received between January 2020 and December 2020. It had coverage in all 10 of the countries monitored in this research, with its coverage peaking in January 2020.
IBM's volume of coverage was up in the latest quarter by 23.4% when compared with the previous quarter. Overall, IBM was ranked number 10 out of the 1853 companies that feature in this research for its volume of coverage over the last year.
In the last 12 months, IBM have appeared alongside many different companies in the press but the 5 companies that have featured with them the most were Red Hat, Oracle, Intel, Cisco and Dell Technologies.
Quarter on quarter
The key stories in the peak months
Executives: IBM cloud boss Arvind Krishna to replace CEO Ginni Rometty in April
Reviews: IBM Security QRadar 7.3.3
Channel: IBM overhauling channel program as partners look to hybrid future
Reviews: PC Magazine reviews IBM Cloud Identity
Corporate: IBM to accelerate hybrid cloud growth strategy, spin off Managed Infrastructure Services unit
Coverage Intelligence Reports
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- How IBM's share of coverage compares to that of its closest competitors
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- Has IBM's coverage reached its key target audience (e.g. CIOs or IT Managers)?
- Which writers have written more about its competitors than IBM
- The topics that were most often reported alongside IBM
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