The top 20 writers and analysts followed by UK technology analysts

At the beginning of the year I wrote a couple of posts that took a look at the writers most followed by technology writers on Twitter. The posts were well received and led to many requests for us to do a similar exercise on who influences the technology analysts. Read More

Sponsorship: CIOs’ Sporting Preferences

A few months ago, I was discussing the impact of sports sponsorship with a client. She was considering a sponsorship opportunity connected to Formula 1 and was at the start of her due diligence process to work out whether this was the most cost effective way to reach her target audience of CIOs in the USA and Europe. Read More

The power of B2B influencers…in numbers

Here at Apollo Research we have an extensive program that analyses the groups that our clients target such as CIOs, Network Managers, Developers, Marketers, etc. to identify not only who influences those groups but also the extent to which they influence them. Read More