The top 20 UK tech writers that influence other tech writers

We’re so used to discussing the extent to which some tech writers influence the buyers of tech products but it’d be good to know who or what influences the tech writers. So armed with a bit of free time over the festive period we decided to do a bit of research and see what revealed itself. Having identified over 1,100 writers who are based in the UK and have written pieces about technology in the last 12 months we had a look at who they follow on social media. Read More

The top 20 writers and analysts followed by UK technology analysts

At the beginning of the year I wrote a couple of posts that took a look at the writers most followed by technology writers on Twitter. The posts were well received and led to many requests for us to do a similar exercise on who influences the technology analysts. Read More

Sponsorship: CIOs’ Sporting Preferences

A few months ago, I was discussing the impact of sports sponsorship with a client. She was considering a sponsorship opportunity connected to Formula 1 and was at the start of her due diligence process to work out whether this was the most cost effective way to reach her target audience of CIOs in the USA and Europe. Read More

The power of B2B influencers…in numbers

Here at Apollo Research we have an extensive program that analyses the groups that our clients target such as CIOs, Network Managers, Developers, Marketers, etc. to identify not only who influences those groups but also the extent to which they influence them. Read More