WannaCry: The PR Winners

Bad news is often good news for security vendors. The media’s appetite for news about high profile hacks, security breaches and ransomware often benefits security vendors to whom the press turn for comment and insight.

The WannaCry ransomware attack on the 12th May 2017 is the most recent major security story. We’ve analysed over 500 articles on the topic within the last 7 days, from within just the top tier UK and US national, business and technology press.

On average, around 1 in 10 technology stories contains a quote from an industry analyst, or reference to analyst research. This figure is much lower when it comes to security related coverage where the press naturally tend to rely much more on security firms and security researchers for comment and opinion. The table below shows the security firms that received the most media coverage around the WannaCry outbreak