It's always interesting to take a look at what has driven the press coverage of technology companies. They generally fall into one of 17 categories (I'll do a blog on that sometime in the future) but the top 5 tend to be: launches, research/reports/surveys, acquisitions, partnerships and financials. The top twenty shown below all have had stories that fit into at least one of these groups.
The chart shows the top twenty and the percentage with which their press coverage increased when compared to January 2020.
Top of this month’s list for the companies that had the greatest uplift in press coverage, when compared to January 2020, was the German computer manufacturer, Medion which is owned by Lenovo. The composition of its coverage in February wasn't significantly different from that of previous months with no one story dominating but its volume of coverage was considerably higher than it achieved in January when its volume was unusually low.
(Click the company name to be taken to a dedicated analysis of their press coverage)
Next in the list was DocuSign who acquired Seal Software in February for $188 million. This was the story that got the biggest traction for them.
Unisys had a big month in February. It started with SAIC’s acquisition of Unisys’ Federal IT services for $1.2 billion. Later in the month it launched a new global partner program at the RSA conference and towards the end of the month it received coverage for the launch of its new Stealth security software.
Sopra Steria saw its coverage grow over a range of stories mostly reported in France. The main news was its acquisition of 94.03% of Sodifrance.
Nearly all of Netskope's coverage came from the news that it had raised $340 million in its latest funding round.
Brother’s coverage came from a number of reviews for a wide range of its products including compact colour printers and duplex document scanners.
Teamviewer had two main stories in February. The first was its good financial results and secondly, the news that its TeamViewer Tensor remote access product was in high demand as the requirement to work remotely increases because of the Coronavirus outbreak.
Almost all of Blackberry's uplift was from the news that they were no longer using TCL to produce their BlackBerry phones.
Pegasystems had a range of stories in February with the main one being that they launched their new app development platform.
Ericsson had a big month in February, it started with the news that Orange in France had selected Ericsson for 5G deployment. Later that week the US Attorney General suggested that the US should consider taking a stake in both Ericsson and Nokia to counter the threat from Huawei. Then Ericsson announced that it was withdrawing from the Mobile World Congress in Barcelona after fears concerning the Coronavirus. A week later it announced that it had broken the speed record for 5G with 4.3 gbps downloads. Its last big story of the month was the announcement that Spectrum Sharing was now commercially available.
Vertiv’s debut on the New York Stock Exchange was the reason it had a big uplift in February.
Lexmark had a range of stories during the course of February mostly related to the channel. One of its bigger ones was the news that it had unified its partner programs under the ‘Connect’ banner.
The reason Freshworks saw such an increase was because it acquired AnswerIQ in February to strengthen its artificial intelligence capabilities, and it also launched Freshsuccess.
Malwarebytes recruited the former Dropbox CMO to its board in February. It also published a report which claimed that Mac threats are up by 400%. Later in the month it launched its enhanced cloud platform and MSP premier partner program.
Infineon had a number of stores throughout the month the most notable of which was probably its first quarter results for the year.
Blackberry Cylance had a lot of success with coverage from its 2020 annual threat report which revealed the scope of global attack surface expansion.
Infor did have other stories during the course of February but the main story was the news that Koch Industries had acquired them.
Qumulo had a number stories during the course of the month which covered senior appointments scaling its EMEA operations with Arrow Electronics and releasing its next generation of hybrid cloud storage.
Mavenir had a very busy February announcing collaboration with both NEC and Vilicom.
The big story for Epsilon this month was the announcement that Michael Robert had been appointed as Group CEO.
Follow the links to the companies in this post to see a dedicated analysis of their press coverage: Blackberry, Blackberry Cylance, Brother, DocuSign, Epsilon, Ericsson, Freshworks, Infineon Technologies, Infor, Lexmark, Malwarebytes, Mavenir, Medion, Netskope, Pegasystems, Qumulo, Sopra Steria, Teamviewer, Unisys, Vertiv