This post takes an in-depth look at the international press coverage that Mimecast achieved over the last 12 months, focusing on the volume of coverage, the journalists that wrote about them, the audiences they reached, the topics associated with their coverage and the other technology companies that appeared alongside them.
Volume of Coverage
The chart below shows the volume of coverage that Mimecast achieved over the last twelve months across 23 different countries. In that period we recorded 212 different journalists mentioning Mimecast in their articles and they are shown as the orange line on the chart.
But what were the stories that accounted for the main five peaks?
- May 2019 - The two main stories in this month were Mimecast's Q4 results and an email security report that they published which drew attention to the increased prevalence of impersonation attacks
- June 2019 - Mimecast discovered an exploit that exposed millions of Microsoft Excel users to remote DDE attacks. They also put out research that confirmed that email is still a major attack vector.
- August 2019 was its biggest month for volume of coverage driven by good Q1 results and a piece of research where Mimecast had analysed 67 billion rejected emails.
- January 2020 - The biggest story this month was Mimecast's acquisition of Israeli cybersecurity start-up, Segasec.
- February 2020 - A big month thanks to its good Q3 results as well as the publication of its regular Threat Intelligence Report.
During the course of the 12 month period, Apollo recorded 212 different journalists that have mentioned Mimecast in their articles with 24 percent of them writing at least two articles. There were six journalists that wrote ten or more articles that mentioned Mimecast. The chart below shows journalist groupings.
At Apollo we categorise stories in one of 17 different ways. Analysing the prominent stories that featured Mimecast it's clear to see that a considerable proportion are financial relating to its NASDAQ listing. Over 20 percent of its stories were research based with its Threat Intelligence Reports receiving widespread coverage. The third significant proportion of its coverage came, over the last 12 months, from acquisition stories. These three types of story accounted 54 percent of its coverage.
This chart shows the breakdown of coverage by story type.
Sentiment of Coverage
Mimecast's coverage was, on the whole, neutral in sentiment over the last 12 months. There was a small amount of negative coverage whilst 10 percent was positive. This was thanks mainly to good Q1 and Q3 results as well as being recognised by both Gartner and Forrester as a leader in Information Archiving. The pie chart below shows how Mimecast's coverage sentiment was distributed.
With a company such as Mimecast we would expect them to be targeting security professionals and, in particular CISOs. In the USA we took a look at the reach they achieved through their press coverage with those audiences plus CIOs and network professionals:
We can see from this chart that they were reasonably successful at reaching CISOs with the next highest group being security professionals. But set against other security companies their reach amongst these key audiences was quite low and the frequency with which they reached them was also below what we normally see from security firms of Mimecast's stature.
The next chart shows the extent to which they reached some other audiences in the USA over the last 12 months.
If you want to know which media will give you the greatest reach amongst security professionals, CISOs and CIOs then have a look at our Media Planning Guides on Security Professionals, CISOs and CIOs. These planning guides will give you excellent guidance in where you should concentrate your PR efforts, and also your advertising budget. If you'd like to see an example of one of these guides then there are quite a few available, such as the Media Planning Guide to Targeting Indian IT Managers, that can be downloaded for free.
Top themes and topics
In its coverage over the last 12 months, Mimecast was associated with a whole range of different topics and themes. The top theme was published reports which, as we saw earlier, is something that Mimecast get a lot of coverage from. Topics such as email security, cyber resilience and threat intelligence all featured prominently. The top themes are shown in the pie chart below:
It's always interesting to see which technology companies are regularly mentioned in the same articles as another company, and when we analysed Mimecast's editorial rivals we found that over 1000 different technology companies appeared in the same articles as Mimecast. The chart below shows the 15 companies that featured the most with Microsoft topping the list. Symantec, Proofpoint, Google and KnowBe4 complete the top five.
We hope you found this analysis of Mimecast's press coverage interesting and if you would like a similar analysis on your company then get in contact at firstname.lastname@example.org.