How does your company’s coverage compare?
For a PR professional it’s important to know how your coverage in the media compares to that of your competitors. Our reports give you a one-on-one analysis with each of your competitors in the media that are read by your target buyers.
Which target audiences have you reached?
The coverage you generate for your company is only worthwhile if it reaches the people who are likely to buy your services. Our reports show you the audiences you’ve reached and compares it to your competition.
Who’s covering your competition more than you?
Wouldn’t it be great to know the journalists that cover your main competitors more than they cover your company? With our reports you are able to see which journalists give each of your competitors more (or less) coverage than you.
Which media work harder for your competitors than they do for you?
As PR professionals we always have a sneaking suspicion that some media cover our competitors more than they cover us. Our reports turn those suspicions into fact. You can immediately see which media has given each of your competitors more (or less) news print than your company.
What were the key topics covered in the media?
It’s always important to know the topics that are currently in fashion for the media so that you can adjust your messages accordingly. Our reports show the topics mentioned in each of your competitors coverage and shows how you compare.