As use of the internet and social media networks has become more and more sophisticated, so has the power of the blogger. Consumers increasingly turn to blogs for advice on their purchasing decisions, so in turn we decided to monitor those elements of the blogosphere that were most relevant to our clients.
Launched in 2009, our Blog Service monitors 500+ of the most influential technology blogs across Europe and the US.
Monitoring the blogosphere with any degree of accuracy presents a significant challenge; it’s vast, highly fragmented and changes on a daily basis. Our team of researchers review thousands of technology blogs on an on-going basis to ensure that we track blogs that are genuine, wield influence and are about technology.
Selected Blogs are then monitored using our unique combination of intelligent capture processes and highly trained researchers to identify the different technology companies and themes covered.
Each blog is categorised by influence, sector, type, and country to allow you to identify the most important for you.

Who uses The Blog Service and why?

The Blog service is used by PR agencies, who subscribe on behalf of their clients, and Communication strategists within technology companies.
Users of the Blog Service can quickly find the blogs and bloggers that influence their business and those of their competitors. Subscribers use the service to understand the underlying messages and nature of conversations going on within blogs.
Subscribers tell us how highly they value the service as it provides them with critical information that is hard to source even with the best in-house researchers.
And because we analyse such a wide range of tech blogs, subscribers can review blogging activity across the industry as a whole. The results reveal how hundreds of companies are performing, show consumer trends and highlight the difference between coverage in blogs and the more traditional online and print media.