Apollo Research specialises in the IT, electronics and services sectors. Every day our researchers analyse the different topics and themes within these sectors, bringing a deep understanding of the subjects to our reporting. This knowledge means we can separate out just the part of a competitor you want to compete with (few companies want to benchmark themselves against the whole of Apple, Google, Microsoft, HP or IBM). It ensures companies can benchmark themselves in thousands of different areas: from BPO to cloud, LTE to big data, DSP to managed services.

Companies also use our reports on specific subjects to identify the companies, topics, stories and influencers that are most important. They use the results to plan how best to build thought-leadership in the subject and then to track their success.

Cloud Computing Report

Competiton for media attention in the cloud space has never been more fierce. In the the three months to September 2011, Apollo’s research analysed just under 2,000 companies; within sectors such as the datacenter, networking and enterprise software almost every company is positioning itself within cloud. At the same time, there were over 4,600 company spokespeople quoted, and 398 analysts at 98 analyst firms and hundreds more journalists talking about the subject.

Apollo’s Cloud Report details the companies succeeding in building their profile, the influencers that drive and shape the cloud debate, what the media perceive to be the main reasons and barriers, as well as the most successful story angles.

Companies and agencies use the report to deepen their understanding of one of the key areas of technology, track their success and that of their competitors’, and identify areas to develop the presence of their brand.

The latest edition, covering July to September 2011, is now available.