Our online subscriber based Journalist Profiler service provides access to information on 6,000+ technology journalists working with 1,000+ US and European media sources.

It can be hard to track down the journalists that write about, say, LTE or virtualisation. As a subscriber to the service you can easily identify the right journalists via our simple but powerful search tool. The service lets you search by topic, media source, companies mentioned and several other criteria. Search results are fully cross referenced, allowing you to compare journalist activity quickly and without having to run multiple searches.

The service allows you to locate journalists who write about specific subjects, be it cloud in the nationals or big data in the trade press and see which analysts and spokespeople they quote.

Using Journalist Profiler before you speak to a journalist will arm you with the right information to help improve your pitch and increase the chances of getting the right result.

Who uses Journalist Profiler and why?

The majority of Journalist Profiler subscribers are PR agencies who use the service to target important journalists for their clients and help research new pitches.

Significant numbers of in-house PR people also use the service to identify the journalists within their sector, to help build stronger relationships and keep pace with their competitors.

Subscribers have told us that the service has also helped them analyse journalists’ use of spokespeople, which has helped them to improve quotes and sound bites.

The service helps subscribers increase the number of relevant journalists within their reach, which translates into better, increased media coverage.

All this is a powerful tool in identifying and working with journalists. It also makes effective briefing-books very easy to put together.