Proving success by demonstrating results

Apollo works closely with a wide range of technology companies in Europe and the US to measure their success. The results provide independent measurement of what has been achieved, identify areas to improve coverage, and help manage the agency. Years of experience mean the research is reliable and trusted; Apollo’s unique research model also ensures the reporting is affordable by all.

Apollo works closely with a wide range of technology companies in Europe and the US to measure their success. The results provide independent measurement of what has been achieved, identify areas to improve coverage, and help manage the agency. Years of experience mean the research is reliable and trusted; Apollo’s unique research model also ensures the reporting is affordable by all.

You can choose from various levels of reporting depending on what you need to measure and report. The research ranges from share of voice, to analysis of influencers, and qualitative research, such as sentiment and messaging. The research covers individual countries or works internationally. You simply decide on the period to analyse, the competitors to use as benchmarks and the themes you would like the coverage to be broken down by.

Share and rank

The reports show your share of voice and where you rank amongst your competitors, over whatever period you need to measure. Companies want to show what they have achieved with their budget : how well they have competed for space with the companies they sell against is crucial in demonstrating the value created.
And one of the reasons Apollo is so widely used is your ability to pick whichever competitors you need—or parts of competitors.

Historical benchmarks

You can also determine whether your coverage is going in the right direction with a series of benchmarks: the period immediately previous, the same period last year and the longer-term average.

Coverage broken down by theme

The reporting tracks how important different subjects are to your coverage—these can be divisions of the business or topics such as cloud or green computing. You can also show how successful the company has been in winning coverage within each area.

Influencer intelligence

The second level of the reporting shows your strengths and weaknesses amongst the media, journalists, bloggers, tweeters and analysts. Companies and their agencies constantly study the results to see which influencers are writing about the company—and which need to be targeted. With the average sector spending several hundred thousand pounds a year on influencer relations, you can quickly exploit any relations the competition have developed.

Brand preference

For almost all companies, measuring their presence in the media—using share of voice as a way of determining how successfully they are building brand awareness—is crucial. For many, it is also vital to assess the extent to which their media coverage is building brand preference: the extent to which the media portray the brand as better than its competitors.
To track measure this we analyse the sentiment  and messaging surrounding the company.  We employ an extensive array of tools. The exact format of the reporting depends on the company’s objectives and the questions it needs to answer.