PR agencies that use Apollo Research data in their new business pitches win more new accounts.
Between July and September 2011 PR agencies that used our research saw a win rate of 59 percent. Our research was used in 22 pitches with a total new business value of €1.84 million. On average there were 3.6 agencies in each pitch so the chances of winning the account was 28 per cent.
Obviously we can’t take all the credit for this success but, given the higher strike rate of agencies using the research, it’s clear that using Apollo’s research gives an agency a significant competitive advantage. This is further corroborated by the fact we now work with over 30 technology PR agencies, who use our research as a matter of routine in their new business pitches.
Why PR agencies use Apollo’s research:
- Shows prospective clients that your agency has done its homework
- Sends a signal that your agency believes in measurable results
- Saves an enormous amount of time
- Provides clear insight into a brand’s performance
- Apollo’s research is known and trusted by hundreds of technology companies
- It is affordable to all agencies, big or small
With this success rate can you afford not to use Apollo’s Research?
