What we do
Apollo Research enables companies to measure and maximise the impact they make on the influencers that really matter. Today, over 200+ leading companies and PR agencies throughout Europe and the US use our reports and online tools. They do so because at a time of considerable change to media, technology and the economic envrionment it is essential communications are effective and accountable. Our unique research programme analyses media coverage across the US and Europe. The results - accessed via our simple but powerful reports and online tools - give you your share of voice, influencers that need to be targeted and how ...
Risky Social Intelligence at MicroStrategy?
Among the several leading topics of discussion on Twitter last week, analysts were focused on technology (#mstrworld, #Gartnerchat) and writers chose to go with what was on the news (#SOTU, #davos) while Apple remains at the top of the most talked-about brands. MicroStrategy World (#mstrworld), an annual conference held by business-intelligence software developer MicroStrategy, generated excitement about Social Intelligence. This refers to a suite of new applications that collect data from, for example, Facebook (see the Wisdom app) and then analyse it in a highly structured and presentable format. This is not a new idea, but the consensus is that MicroStrategy has ...
Key influencers
Apollo's continuous analysis of the media ensures companies are targeting the right journalists, analysts, bloggers and tweeters. Apollo can show you exactly who is writing about or commenting on thousands of technology companies and subjects. It means you can easily track the influencers talking to and about your competitors.
Free Research
Every month Apollo analyses over 250,000 web and print technology articles in 13 countries. We publish a summary of this research, FREE of charge, each month. The reports cover the active companies, their league rankings, journalists, analysts and sectors from each country and are completely free of charge. However, in return for this free data, we would like to know who you are. To find out more about our in-depth Apollo Company reports, call us on +44(0)20 8979 4443 or contact us. Click here to access the Free Research
Twitter Insight
Why Twitter Insight? Many of the companies we work with know that Twitter is important, but have been struggling to measure how important. They also find it tough to identify the tweeters with the greatest influence over their technology buying audience. And this is where the Apollo Twitter Insight comes in. We have identified the key influencers in the technology industry who drive and shape the debates on Twitter. Today, there are 5,500 of these. There are services that count tweets. Uniquely our analysis goes further and measures the size and quality of the audience following the influencers. This is fundamental to understanding ...
Key influencers
Apollo’s continuous analysis of the media ensures companies are targeting the right journalists, analysts, bloggers and tweeters.
Apollo can show you exactly who is writing about or commenting on thousands of technology companies and subjects. It means you can easily track the influencers talking to and about your competitors. (more…)
Industry knowledge
Over the past ten years our researchers have built up an expert understanding of the technology, services and electronics industries.
This knowledge underpins Apollo’s ability not just to measure your presence accurately, but also to show you what’s really driving coverage. (more…)
Company reports
Apollo’s reports measure your success, benchmarked against your competitors.
Keep right on top of your communications with research that’s used across Europe and the US. All you need to do is pick the areas you would like to measure and the companies to compare yourself with. (more…)
PR Agency new business
PR agencies that use Apollo Research data in their new business pitches win more new accounts.
Between July and September 2011 PR agencies that used our research saw a win rate of 59 percent. Our research was used in 22 pitches with a total new business value of €1.84 million. (more…)
What we do
Apollo Research enables companies to measure and maximise the impact they make on the influencers that really matter.
Today, over 200+ leading companies and PR agencies throughout Europe and the US use our reports and online tools. They do so because at a time of considerable change to media, technology and the economic envrionment it is essential communications are effective and accountable.
Our unique research programme analyses media coverage across the US and Europe. The results – accessed via our simple but powerful reports and online tools – give you your share of voice, influencers that need to be targeted and how your brand is perceived in the media. (more…)