Over the past ten years our researchers have built up an expert understanding of the technology, services and electronics industries.
This knowledge underpins Apollo’s ability not just to measure your presence accurately, but also to show you what’s really driving coverage.
Featured Sectors: Cloud Computing
Our team of analysts and researchers have built up substantial expert knowledge within many sectors of the technology, services and electronics industries, giving you the benefit of working with a business who truly understands your market.
Tracking the Cloud Computing sector is a classic example, with vendors offering an increasing range of dynamically scalable virtualised services. The tag cloud opposite shows the companies that have featured most prominently in relation to Cloud Computing.
Under the parent category of IT Infrastructure, we sub-divide Cloud Computing into Security, Storage, ITSM, Data Centres and Green Computing.
Each sub-sector is divided further to provide you with a level of granularity and accuracy that reflects your understanding of the sector.
Featured Sectors: Electronics
Our understanding and monitoring of the electronics sector has helped a number of clients measure performance in a sector that simply isn’t covered by any of the more generic PR measurement services.
We sub-divide electronics into many different sub-categories such as audio and graphic processors, integrat
ed circuits etc. These broader categories are sub-divided into categories that allow our clients in the electronics sector to really drill down into their areas of expertise or interest. As an example, the tag cloud shows the companies most associated with Digital Signal Processors.
The tag cloud opposite shows the key topics and sub-sectors that we track in relation to Electronics.
If you would like to know more about how well we cover your sector or to find out about how our services and reports can save you hours of time and provide an insight into the effectiveness of your PR please contact Will, Craig or Seaton on: +44(0)20 8979 4443 or drop them an e-mail to enquiries@apollosurveys.com or simply use our enquiry form and we’ll contact you with further information.
Specialised, not generalised
Unlike more generalised PR measurement services Apollo’s highly granular classification system of the tech industry means that our briefings, company reports and overall taxonomy reflect your understanding of the sector accurately and at the right level of detail. Across the technology industry we cover:
600+ Sectors
3,000 Technology Analysts
20,000 Technology Writers
1,500+ Media Sources
14 International Markets
We also appreciate that not everything is black and white; many individual sectors cross over and have relevance to multiple industry sectors. That’s why we take care to assign multiple categories to content so that you don’t miss out vital information when using our services.
Comprehensive Sector Based Coverage….
Being armed with the right information about media activity in your sector can help you react and plan future strategy effectively. We can help you make sense of a complex media landscape and answer the following questions:
- Has media activity increased in your sector over the last 12 months?
- Which company gets the most press coverage in your sector?
- Which media source covers your sector the most?
- Which journalists have covered your sector more than anyone else?
- Which executive has the highest profile in your sector?
- Which technology analysts are most influential in your sector of the industry?
- Which media covered which companies in your sector?
- Which companies do the top 20 journalists in your sector cover?
Subscribe to one or more of our online services or a commission a report on your company and its competitors and let us answer these questions and more – all without breaking the bank! Find out more about our product range here.
