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Author Archives: Will
Reasons to be cheerful
Is technology’s glass half-empty or half-full? Media reaction to analyst forecasts for technology spend in 2012 makes it difficult to tell. On the one hand, some headlines talked about technology spend slowing and gloomy predictions, with both analyst houses reducing … Continue reading
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If you build it, they will come
How data literate and information hungry is the PR industry? A clue is provided in the latest audience stats for Apollo Research’s web site, which show unique users have burst through the 9,000 mark for the year. Given Apollo’s focus … Continue reading
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A spoonful of irony…
The need for brands to join in conversations is a frequent refrain. But this is very different from issuing, say, press releases. How different was suggested to me by a speech I heard on Friday evening (sometimes it’s hard to … Continue reading
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The world’s most important technology title?
‘I just spent an hour I’ll never have back in a meeting trying to work out what we should do with Twitter,’ was the slightly frazzled comment in a call from a comms manager last week. Her complaint: that it … Continue reading
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Cloud: losing its froth
Coverage of cloud computing did something unusual in the quarter to September 2011: it fell, according to the latest figures from Apollo. This can’t entirely be explained away by it being the summer because cloud’s share of total technology coverage … Continue reading
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You get what you pay for
What do you say if a title asks for ad spend in return for editorial coverage? It’s a deal that, according to some PR agencies, is increasingly being brought to the table by media whose revenues are under pressure. When … Continue reading
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How will a recession affect the technology PR industry?
When Mervyn King, Governor of the Bank of England, said it looked like Britain was heading for a recession, technology analysts were forecasting growth in IT spend. Gartner is reportedly forecasting that growth in IT spend is likely to slow … Continue reading
Out of the IT department
Friday, 3 October 2008 In recent times we have seen technology companies give a much higher priority to non-tech audiences in vertical markets. The shift, perhaps obviously, has been more pronounced the more direct impact the technology has on the … Continue reading