Author Archives: Richard

LeWeb gets Twitter chatting

Last week 63 per cent of the key technology influencers tracked by the Apollo Twitter Insight tweeted last week and most of them had something to say about LeWeb, the technology conference held in Paris. For the first time since … Continue reading

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Technology back on top

In previous weeks we have seen a lot of non-technology stories take centre stage on Twitter amongst the technology influencers. Last week saw much more focus on technology news. The big news story was the privacy issues surrounding the Carrier … Continue reading

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Holiday season hits Twitter

Take a look at page four of this week’s Apollo Twitter Influencer Bulletin and try and guess what was on the minds of the technology writers and analysts last week. The tag cloud is dominated by words such as Thanksgiving, … Continue reading

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Tweets double as non-tech topics take centre stage

Last week saw a large number technology writers tweeting on subjects in the mainstream news. The story that received the most attention was the break-up of the Occupy Wall Street protest in New York. This story, the ongoing Republican candidate … Continue reading

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Google+ gains traction

We’ve noticed over the weeks how much coverage Google+ is now receiving. Since its launch, coverage has been steady rather than spectacular but we are now seeing a real surge in momentum on Twitter and across all the web and … Continue reading

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Microsoft plays catch-up

The latest Apollo Twitter Influencer Bulletin shows Google and Apple dominating the agenda amongst technology’s leading infleuncers. The word cloud on page 6 shows how Microsoft, although still a significant player, is overshadowed by the presence of Google and Apple. … Continue reading

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A big week for Nokia

Below is another excellent tag cloud courtesy of Wordle which shows the subjects that the technology influencers were tweeting about last week. Obviously it was a big week for Nokia (and Microsoft) with the launch of the Lumia smartphone but … Continue reading

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iPhone leads Twitter technology agenda

The iPhone 4S helped mobile dominate the Twitter technology agenda last week, although cloud computing continues to loom large. The word-cloud reveals the extent to which mobile technology features in the tweets technology influencers write. Last week’s launch of the … Continue reading

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PR Agency new business

PR agencies that use Apollo Research data in their new business pitches win more new accounts. Between July and September 2011 PR agencies that used our research saw a win rate of 59 percent.  Our research was used in 22 … Continue reading

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Arianna Huffington’s hectic week

The tweeter who made the biggest impact this week amongst the group of influential writers that we track was Arianna Huffington. Although not a technology writer, the technology community are very interested in her tweets with over 10% of all … Continue reading

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