Apollo Research was set up by Will Arnold, Richard Laven and Eddie Campbell in 2004 to provide a much needed media measurement and analysis service for the UK PR focused technology industry.
Will and Richard had previously founded PR Audit which, after a brief period under PR Newswire’s management, merged with Apollo in 2005 to create one of the UK’s leading media measurement companies.
Following the merger, Apollo increased its media coverage to include 11 new countries to provide a standardised European media measurement model for an ever increasing client base. We now work closely with over 200 tech companies and agencies helping them understand their PR performance as well as giving them the tools to improve the quality and quantity of their coverage.
Affordable media measurement across two continents became a reality in 2007 when we increased our coverage to include US online and print media sources. Our ground breaking Blog Service was launched in 2009 to provide accurate coverage of more than 500 of the most influential technology blogs in Europe and the US.
We continue to strive to bring our client the very best media measurement and analytical services, through a programme of on-going research and investment designed to keep pace with the ever changing presentation of commercial media information.
Apollo Research is a trading name of Performance Research Centre.
Meet the team
Richard Laven
Richard Laven - Richard started his career in research by running Black Box, a specialist media-buying information business, before it was acquired by The Financial Times. He became Managing Director of The Financial Times’ Register Group, which provided competitive intelligence services to the global advertising and marketing industry. In 1999 he set up PR Audit with Will and then Apollo Research in 2004. Richard is Apollo’s managing director.
Will Arnold
Will Arnold - Will started his career as journalist and then went on to become a Director of EMAP Media, running their media magazines and data analysis operations. After competing with Richard Laven for many years, he joined forces with Richard to set up PR Audit in 1999. As research director, Will is responsible for the findings used by companies across Europe and the US.
Eddie Campbell
Eddie Campbell - Eddie has 20+ years’ IT experience within the publishing, media analytics and advertising sectors. Amongst others he has worked for The Financial Times, EMAP, Reuters and PR Newswire. He joined Richard and Will in 2004 and as Apollo’s CIO divides his time between running Apollo’s IT systems and future product development.
Craig Hodges - Craig joined Apollo in 2005 and has over 10 years’ experience in helping companies evaluate their public relations campaigns. Working closely with clients, he oversees the implementation of media measurement programs, media and analyst relations strategies. Craig is focused on customer service and providing easy-to-digest research for his clients who include many of the world’s leading IT and telecoms companies.
