What we do
Apollo Research enables companies to measure and maximise the impact they make on the influencers that really matter. Specializing in the technology, services and electronics sectors, Apollo’s unique research programme analyses media coverage across the US and Europe. Today, over 200 leading companies and PR agencies throughout the US and Europe use our reports and online tools. They easily track and demonstrate the success of their activities, as well as identifying the areas to target. The results – accessed via our simple but powerful reports and online tools – give you your share of voice, position within thought-leadership topics, influencers that need to ...
Key influencers
Apollo's continuous analysis of the media ensures companies are targeting the right journalists, analysts, bloggers and tweeters. Apollo can show you exactly who is writing about or commenting on thousands of technology companies and subjects. It means you can easily track the influencers talking to and about your competitors.
Free Research
Every month Apollo analyses over 250,000 web and print technology articles in 13 countries. We publish a summary of this research, FREE of charge, each month. The reports cover the active companies, their league rankings, journalists, analysts and sectors from each country and are completely free of charge. However, in return for this free data, we would like to know who you are. To find out more about our in-depth Apollo Company reports, call us on +44(0)20 8979 4443 or contact us. Click here to access the Free Research
Twitter Insight
Why Twitter Insight? Many of the companies we work with know that Twitter is important, but have been struggling to measure how important. They also find it tough to identify the tweeters with the greatest influence over their technology buying audience. And this is where the Apollo Twitter Insight comes in. We have identified the key influencers in the technology industry who drive and shape the debates on Twitter. Today, there are 5,500 of these. There are services that count tweets. Uniquely our analysis goes further and measures the size and quality of the audience following the influencers. This is fundamental to understanding ...
Key influencers
Apollo’s continuous analysis of the media ensures companies are targeting the right journalists, analysts, bloggers and tweeters.
Apollo can show you exactly who is writing about or commenting on thousands of technology companies and subjects. It means you can easily track the influencers talking to and about your competitors. (more…)
Hot Topics
Apollo continuously tracks the topics that make the biggest impact in the technology sector.
Smartphones topped Apollo’s ranking of hot topics for July to September 2012, ahead of social networking and customer experience management. Smartphones consistently attract high volumes of coverage; however, the quarter saw a renewed upsurge in media (more…)
Company reports
Apollo’s reports measure your success, benchmarked against your competitors.
Keep right on top of your communications with research that’s used across Europe and the US. All you need to do is pick the areas you would like to measure and the companies to compare yourself with. (more…)
New business pitches
Apollo’s research continues to make the difference in agency new business pitches.
Between April and September 2012 agencies that used our research saw a win-rate of 53 per cent. (more…)
What we do
Apollo Research enables companies to measure and maximise the impact they make on the influencers that really matter.
Specializing in the technology, services and electronics sectors, Apollo’s unique research programme analyses media coverage across the US and Europe.
Today, over 200 leading companies and PR agencies throughout the US and Europe use our reports and online tools. They easily track and demonstrate the success of their activities, as well as identifying the areas to target.
The results – accessed via our simple but powerful reports and online tools – give you your share of voice, position within thought-leadership topics, influencers that need to be targeted and how your brand is perceived in the media. (more…)